Renders are sometimes known by other means; product renders, 3D rendering, product rendering, packaging render, 3D render or product visualisations to name just a few. But, they are all the same thing. The only real difference is the industry that uses the render eg. Building renders are sometimes called 3D renderings or architectural visualisations whereas advertising/marketing companies would call them product or packaging renders.
Unfortunately, there is also a very popular misconception that Photoshop can make renders when it can’t – Photoshop can make mock-ups or visuals, but not renders. And this sort of misunderstanding is part of the reason why some find the whole 3D rendering process very confusing.
3D rendering used to be only used by large organisations with big budgets and very deep pockets. Hollywood is a great example: big-budget film studios use 3D animations in their blockbuster movies. But today, with the advent of faster (cheaper) computers and better software to create 3D renders, renders have become more widely available without blowing marketing budgets. Finally, with our help, the ‘little guy’s’ products can now look just as good.