Search & Press Enter

About Us

A little bit of history

ProductRenders was born after Michael (owner of ProductRenders & British Expat) experienced a shortfall in quality 3D product renders while he was the head of a retouching department for a large advertising agency in Auckland, New Zealand. He witnessed first-hand the mass of wasted time using traditional photography. Him and his team of retouchers spent hours removing scratches, fluff and camera defects from hundreds if not thousands of photos every month.

In 2009 one of the world’s largest mobile phone companies came to the agency with a request to photograph their entire range of cellphone handsets. After realising that photography would have a very limited use he suggested that the phones be 3D modelled – he was told “it couldn’t be done”. So, over the next 6 months and hours of testing, he completely changed the way the cell phone imagery was created. Photography was assigned to the history books and every handset (hundreds of SKUs) was cost-effectively created in 3D.

Over the next 2 years, he developed processes and techniques to not only make cellphones look perfect but pretty much any product look stunningly real… hyperreal.  Over 10 years later, Michael has gone on to build a dedicated team of industry superstars that allows for a cost-effective alternative to product photography.

Below are some of the many mobile phones that were created during Michael’s time at the advertising agency.

Our Home

We are lucky enough to be based in New Zealand, Auckland to be precise. We have the benefit of seeing a brand new day before anyone else in the world. This is great for our international clients as it means that they can soundly sleep with confidence while our team are hard at work creating that 3D model, render or the finished artwork on time and on budget.

If you want to learn more about why ProductRenders is different please check out our ‘Why 3D?‘ page. Or, if you want to know more about our process and how we can help you get the best-looking renders please look over ‘our process‘ page, it should give you a better understanding of what our 3D rendering process is and some of the keywords that our industry uses. Also, our ‘FAQs‘ page is a great place to start if you have a burning question we may have answered already.

If however, you have some specific questions or maybe you’d like to talk about a particular project, please feel free to contact us.

Need high quality 3D imagery that will impress your customers!

© Copyright 2024, Product Renders. All Rights Reserved. No images on this site should be copied or used without written permission.
 ProductRenders is a division of M11 Limited. NZBN: 9429041386507