A little bit of history.
ProductRenders© was born after Michael (owner or ProductRenders & British Expat) experienced a shortfall in quality 3D product renders while he was the head of a retouching department for a large advertising agency. He witnessed first hand the mass of wasted time using traditional photography. His team of retouchers spent hours removing creases, scratches and camera defects from hundreds if not thousands of photos every month.
In 2009 one of the worlds largest mobile companies came to the agency with a request to photograph their entire range of cellphone handsets. After realising that photography would have a very limited use he suggested that the phones be 3D modelled – he was told it couldn’t be done! Over the next 6 months and hours of testing, he completely changed the way the cell phone imagery was created. Photography was assigned to the history books and every handset (hundreds of SKUs) was cost-effectively created in 3D.
Over the next 2 years, he developed processes and techniques to not only make cellphones look perfect but pretty much any product look stunningly real… hyperreal. 6 years on, Michael has gone on to build a dedicated team of industry superstars that allows for a cost-effective alternative to product photography.